Soheb Akhtar
About Soheb Akhtar
Soheb Akhtar is an Assistant Marketing Manager with extensive experience in digital marketing and data analysis, known for his ability to reduce Customer Acquisition Cost through strategic planning. He has worked with various companies in Mumbai and holds an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies.
Current Role at toothsi
Soheb Akhtar serves as the Assistant Marketing Manager at toothsi, a position he has held since 2021. In this role, he focuses on enhancing marketing strategies and improving operational efficiency. His responsibilities include overseeing marketing campaigns and engaging in communication strategies that bridge creative and copy teams.
Previous Experience in Marketing
Prior to his current role, Soheb Akhtar worked at Interactive Avenues as a Senior Marketing Executive for six months in 2021. He also held the position of Analyst at Biddable Media at Performics India from 2019 to 2020, where he gained valuable experience in data analysis and customer acquisition strategies. Earlier in 2019, he worked as a Digital Marketing Executive at Anvis Digital Pvt Ltd.
Education and Expertise
Soheb Akhtar earned his Master of Business Administration (MBA) in Marketing/Marketing Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) between 2020 and 2021. He also holds a degree in Accounting and Finance from K P B Hinduja College of Commerce, where he studied from 2015 to 2018. His educational background supports his expertise in running lead-based campaigns and measuring in-app actions.
Skills in Marketing Operations
Soheb Akhtar is recognized for his ability to automate processes and enhance efficiency within marketing operations. His colleagues refer to him as #Excelninja, highlighting his proficiency in Excel and data manipulation. He has successfully reduced Customer Acquisition Cost (CAC) through strategic planning and data analysis.
Engagement in Strategic Communication
In his professional capacity, Soheb Akhtar actively engages in strategizing communication between creative and copy teams. This collaboration aims to enhance marketing effectiveness and ensure that campaigns are aligned with overall business objectives.