Alba Viejo Alonso
About Alba Viejo Alonso
Alba Viejo Alonso serves as the B2B Senior Marketing Manager for Southern Europe at ManoMano, a position she has held since 2020. She has a strong background in international business management and has previously worked in various marketing roles at Oscaro and Numberly.
Work at ManoMano
Alba Viejo Alonso has been serving as the B2B Senior Marketing Manager for Southern Europe at ManoMano since 2020. In this role, she is responsible for developing and implementing marketing strategies tailored to the B2B sector within the Southern European market. Her position is based in Paris, Île-de-France, France. Over the past four years, she has contributed to the growth and visibility of ManoMano in the competitive e-commerce landscape.
Previous Experience in Marketing
Prior to her current role, Alba Viejo Alonso worked at Oscaro in various capacities. She served as Category Manager from 2014 to 2016, where she managed product categories to optimize sales performance. Following this, she took on the role of Chef de projet Marketing International from 2016 to 2019, focusing on international marketing strategies. Additionally, she worked as Assistante Pricing Espagne for six months in 2013, contributing to pricing strategies for the Spanish market.
Education and Expertise
Alba Viejo Alonso holds a Master in European and International Business Management. She studied at multiple institutions, including the University of Bradford and Audencia Nantes Ecole de Management, both from 2012 to 2013. She also completed a Bachelor of Business Administration (B.B.A.) at Universidad de Oviedo from 2008 to 2012. Her educational background equips her with a strong foundation in international business management, which she applies in her marketing roles.
Career Development
Alba's career began at Liberbank, where she worked as an Operating Services Assistant for five months in 2011. She then transitioned to Oscaro, where she gained extensive experience in marketing and pricing strategies. After her tenure at Oscaro, she joined Numberly (1000mercis Group) as Chef de projet Data Marketing for eight months in 2019, further enhancing her expertise in data-driven marketing approaches.