Alison Donat Chauvel
About Alison Donat Chauvel
Alison Donat Chauvel serves as the Head of Global Brand Marketing, Media & Creative Studio at ManoMano, where she has worked since 2023. With a diverse background in brand management and marketing across various companies, she leads a team of 20 and has extensive experience in media planning and brand strategy.
Work at ManoMano
Alison Donat Chauvel serves as the Head of Global Brand Marketing, Media & Creative Studio at ManoMano since 2023. In this role, she oversees a team of 20 professionals and is responsible for managing advertising, media, and creative agencies, as well as freelancers. She has successfully launched ManoMano's first B2B TV campaign across five European markets, showcasing her expertise in both offline and online media planning.
Previous Experience at L'Oréal
Prior to her current role, Alison held multiple positions at L'Oréal. She worked as a Chef de produit senior for the Haircare brand Franck Provost from 2015 to 2016 and as a Chef de produit junior for Family care products DOP and P'tit DOP from 2013 to 2015. Additionally, she participated in L'Oréal's Marketing Graduate Program from 2012 to 2013 and served as a Chef de groupe for Cadum, Bébé Cadum & La Provençale Bio from 2016 to 2017.
Career at Japhy and Other Roles
Alison worked as the Head of Brand & Sales at Japhy from 2021 to 2022. Before that, she held the position of Directrice Marketing & Communication at Chais d'œuvre from 2018 to 2020. Her career also includes a role as Assistante Chef de Produit at Nestlé Nespresso SA in 2011 and as Assistante Marketing Manager at Yahoo from 2009 to 2010.
Education and Expertise
Alison has a solid educational background in Economics, Marketing, and Strategy, having studied at Université Paris Dauphine - PSL from 2006 to 2012. She also completed a Growth Hacking Track at Join Lion in 2016 and achieved Niveau 2 in Wine Tasting & Culture from the Wine & Spirit Education Trust in 2018. Her expertise includes leading 360 brand strategies and managing media planning across various platforms.