Anais Harmant
About Anais Harmant
Anais Harmant is the Head of Brand Marketing, Communications & Media at ManoMano, where she has worked since 2020. With extensive experience in marketing and communications across various sectors, she has a proven track record of developing successful go-to-market strategies and managing large teams.
Current Role at ManoMano
Anais Harmant serves as the Head of Brand Marketing, Communications & Media at ManoMano since 2020. In this role, she leads a team of 30 full-time employees and manages international cross-functional teams. Her focus is on implementing data-driven strategies that enhance return on investment. She specializes in creating high-impact multi-screen and cross-channel campaigns that align with brand and acquisition goals.
Previous Experience at Microsoft
Anais Harmant worked at Microsoft for a total of six years in various marketing roles. From 2012 to 2017, she served as Senior Marketing & Communication Manager in Issy les Moulineaux. Following this, she held the position of Senior Product Marketing Manager for one year from 2017 to 2018. Her tenure at Microsoft contributed significantly to her expertise in marketing and communications.
Background in Marketing and Communication
Anais Harmant has a solid educational background in marketing and communication. She studied at EAE Business School and has been focusing on marketing since 2004. Additionally, she achieved a Specialized Master in Communication from NEOMA Business School in 2006. Her foundational studies include an ISG Degree from Institut Supérieur de Gestion, completed in 2005.
Expertise in Partnerships and Campaigns
Anais Harmant has developed expertise in partnership and co-marketing strategies with a diverse range of partners, including telecommunications companies, e-tailers, influencers, artists, media, entertainment, sports, and cultural institutions. She has a proven track record of launching innovative go-to-market strategies, which have earned her over 30 marketing awards.
Advisory Roles and Contributions
In addition to her corporate roles, Anais Harmant serves as an advisor for startups and venture capital. She is also a member of the French Marketing Excellence Jury, contributing her insights and expertise to the marketing community.