Charlotte Deveaux
About Charlotte Deveaux
Charlotte Deveaux serves as the Lead CRM B2C at ManoMano since 2022, bringing extensive experience in customer engagement and CRM strategies from her previous roles in marketing and customer knowledge.
Work at ManoMano
Charlotte Deveaux has been serving as Lead CRM B2C at ManoMano since 2022. In this role, she focuses on customer relationship management strategies tailored for business-to-consumer interactions. Her work is based in Ville de Paris, Île-de-France, France, where she utilizes her expertise to enhance customer engagement and drive business growth.
Previous Experience in Marketing and CRM
Prior to her current position, Charlotte Deveaux worked at TRUFFAUT as Responsable Marketing et Connaissance Client from 2021 to 2022. She also held roles at Franprix - Groupe Casino, where she served as Chargée de missions Fidélisation & CRM from 2015 to 2017 and as Responsable Fidelisation et CRM - Direction Marketing from 2017 to 2021. Her experience includes developing omnichannel loyalty programs to improve customer experiences.
Education and Expertise
Charlotte Deveaux studied at Lycée Ledoux EBTP Vincennes, where she earned a Baccalauréat Général in Design et arts appliqués from 2008 to 2011. She furthered her education at EFAP - Ecole Française des Attachés de Presse, achieving a Master in Communication Agence & Entreprise from 2011 to 2015. Her educational background supports her extensive experience in CRM strategies across various sectors, particularly in retail.
Background in Customer Insights
Charlotte Deveaux possesses extensive experience in leveraging customer insights to drive profitable customer engagement. Her background includes a strong focus on CRM strategies, which she has applied in her roles across different organizations. This expertise enables her to effectively enhance customer relationships and optimize marketing efforts.