Colin Girette
About Colin Girette
Colin Girette serves as the Head of Ecommerce Performance and Activation at ManoMano, a position he has held since 2022. With a background in marketing and extensive experience in ecommerce and media consulting, he leads a team focused on enhancing shopping experiences and executing promotional strategies.
Work at ManoMano
Colin Girette serves as the Head of Ecommerce Performance and Activation at ManoMano, a role he has held since 2022. In this position, he is responsible for developing and implementing a comprehensive B2C commercial animation plan that includes categories, promotions, deals, flash sales, and couponing. He collaborates closely with product and design teams to improve cross-device shopping experiences during promotional operations. Additionally, he leads media and retail media co-marketing activations with financial partners such as Klarna, PayPal, and Oney. Colin manages an international team of seven individuals, focusing on enhancing the overall ecommerce performance of the company.
Previous Experience
Before joining ManoMano, Colin Girette held several positions in various organizations. He worked at dentsu as a Senior Media Consultant from 2015 to 2018. Prior to that, he was an Assistant Brand Manager at Groupe SAVENCIA from 2009 to 2010. Colin also gained experience at BMW Financial Services as a Sales Assistant intern from 2007 to 2008. His tenure at Pernod Ricard included roles as a Junior Brand Manager from 2011 to 2012 and as a Trade Marketing Projects Manager from 2012 to 2013. He also served as the Global Media Lead at ManoMano from 2018 to 2022.
Education and Expertise
Colin Girette holds a Master's degree in Marketing from KEDGE Business School, where he studied from 2004 to 2008. He furthered his education by obtaining an MBA in Digital Sales and Marketing from EMLV - École de Management Léonard de Vinci in 2013. His educational background equips him with expertise in marketing strategies and digital sales, which he applies in his current role at ManoMano.
Leadership and Team Management
In his current role at ManoMano, Colin Girette leads an international team of seven individuals. His leadership focuses on enhancing ecommerce performance through strategic planning and execution of marketing initiatives. Colin's experience in managing diverse teams contributes to the effective implementation of promotional operations and co-marketing activations.