Dolores (Lola) Martínez
About Dolores (Lola) Martínez
Dolores (Lola) Martínez is a Technical Content Manager at ManoMano, with extensive experience in product management and digital marketing. She has a strong educational background in business administration and marketing, complemented by over two decades of professional experience in various roles within the retail sector.
Work at ManoMano
Dolores Martínez has been serving as the Technical Content Manager for ManoMano since 2018. In this role, she operates remotely from the Paris and Madrid areas. Her responsibilities include managing and developing product content for over 25,000 products across three major categories, which enhances the company's online sales channels. She also provides training and consultancy to over 40 team members, focusing on product category management and supplier relations.
Education and Expertise
Dolores Martínez has a strong educational background in business and marketing. She studied at Universidad Complutense de Madrid, where she completed a Diplomatura en Empresariales, specializing in Marketing from 1995 to 2003. She furthered her education at Universidad Camilo José Cela, earning a Grado en Administración y Dirección de Empresas (ADE) in 2012. Additionally, she studied at ESIC: Business & Marketing School, completing a Programa de Especialización del Product Manager (PEPM) in 2007.
Background
Dolores Martínez began her career at Leroy Merlin España, where she held various positions from 1990 to 2012. She started as an Assistante de Produits (Menuisérie) and progressed to roles such as Online Content & Category Manager and Controller Achats. She also worked as a Chef de Produits Jr. (Matériaux de construction) for nine years. After her tenure at Leroy Merlin, she founded a digital marketing agency, Marketing y Contenido, where she served as Fondatrice et Directeur from 2015 to 2018.
Achievements
Throughout her career, Dolores Martínez has contributed to significant projects in the retail sector. She played a key role in developing an e-commerce platform for a multinational retail leader, aiding its successful market entry in Spain. Additionally, she led a project to integrate product data files from an acquired company, which optimized inventory for future commercialization. Her expertise in product content management has been instrumental in enhancing online sales channels.