Eloïse Nahon
About Eloïse Nahon
Eloïse Nahon serves as the Head of Performance Media and Digital Marketing at ManoMano, where she has worked since 2022. With extensive experience in digital marketing and project management, she has previously held significant roles at Uzik, Accor, LVMH, L'Oréal, and Accenture Song.
Work at ManoMano
Eloïse Nahon has been serving as the Head of Performance Media & Digital Marketing at ManoMano since 2022. In this role, she manages a substantial media budget that directly contributes to 60% of the company's business volume. She has led initiatives to develop in-house bidding algorithms in collaboration with the Data Science Team, utilizing first-party data to enhance marketing strategies. Under her leadership, ManoMano achieved a significant increase in app business share from 0 to 35%, while also building a high-quality database for earned media. Nahon's focus on B2B audience-based strategies has successfully sustained double-digit growth in B2B campaigns.
Previous Experience
Prior to her current role, Eloïse Nahon held several positions that contributed to her expertise in digital marketing and project management. She worked at Uzik as a Digital Project Director from 2017 to 2018 and as an Ecommerce Project Manager from 2013 to 2017. Nahon also served as a Senior Lead Paid Media - Acquisition & Affiliation at ManoMano from 2020 to 2022. Her experience includes a role at Accor as a Consultant in 2009 and at LVMH as an Assistant Category Manager. Additionally, she worked at Accenture Song as a Senior Account Director in Digital & Ecommerce from 2018 to 2020.
Education and Expertise
Eloïse Nahon has a strong educational background in European law and business. She studied at Sciences Po Lille, where she earned a European Law Master Degree from 2006 to 2008. She also attended ESCP Business School, achieving a Master in European Business from 2008 to 2010. Nahon studied at the Universidad de Salamanca, obtaining a Master in Estudios en asuntos europeos from 2006 to 2007. Her foundational education includes Hypokhagne - Khagne at Lycée Hélène Boucher Paris XX from 2003 to 2005. This diverse academic background supports her expertise in digital marketing and project management.
Team Management and Leadership
Eloïse Nahon has demonstrated strong leadership skills throughout her career. She has successfully recruited and managed a team of over 10 senior marketers and analysts, emphasizing transversal management with data and product teams. Her ability to lead and develop teams has been instrumental in driving marketing strategies and achieving business objectives. Nahon's leadership in managing significant media budgets and her focus on data-driven decision-making have contributed to the success of the campaigns she oversees.