Garance Bourriaud
About Garance Bourriaud
Garance Bourriaud is a Senior CRM Manager at ManoMano, where she has worked since 2022, following her role as CRM Project Manager for Northern Europe from 2019 to 2022. She has a strong background in digital marketing and management, with education from multiple institutions including ESSCA and LAVAL University.
Current Role at ManoMano
Garance Bourriaud serves as the Senior CRM Manager at ManoMano, a position she has held since 2022. She is based in Ville de Paris, Île-de-France, France. In her current role, she oversees customer relationship management strategies and initiatives to enhance customer engagement and retention.
Previous Experience at ManoMano
Before her current position, Garance worked as the CRM Project Manager for Northern Europe at ManoMano from 2019 to 2022. During her three years in this role, she was responsible for implementing CRM projects aimed at improving customer experiences and driving sales in the Northern European market while based in Paris.
Educational Background
Garance Bourriaud has an extensive educational background in marketing and management. She studied at ESSCA School of Management, where she earned a Master’s degree in Digital Marketing from 2012 to 2017. Additionally, she has pursued studies at Laval University in Québec and ESAI Shanghai, focusing on Marketing and achieving semesters abroad since 2015.
Early Career Experience
Garance began her professional career as a Sales Consultant at Printemps in 2013, where she worked for two months. She then held various positions, including Assistant Section Manager at Decathlon in 2014, Assistant Digital Marketing Manager at Websiting in 2016, and Junior Digital Project Manager at Danone Waters in 2017. Her experience spans multiple facets of marketing and customer engagement.
Digital Marketing Experience
Garance Bourriaud gained significant experience in digital marketing while working at numberly (1000mercis Group) from 2018 to 2019. In this role, she contributed to digital marketing strategies and campaigns, enhancing her expertise in the field prior to joining ManoMano.