Katia Hersard
About Katia Hersard
Katia Hersard serves as the Chief Business Officer at ManoMano and has extensive experience in marketing and commerce across various industries. She has held significant positions at companies such as Fnac and Club Med, and currently contributes to enhancing ManoMano's brand strategy and customer experience.
Current Role at ManoMano
Katia Hersard serves as the Chief Business Officer at ManoMano, a position she has held since 2023. In this role, she oversees the management of a team of 270 people across five countries. Her responsibilities include enhancing both B2B and B2C customer experiences, contributing to marketing and brand strategies, and developing retail media and data revenue strategies. Additionally, she plays a key role in sourcing and establishing partnerships with sellers, which is essential for the company's commercial strategy.
Previous Experience at ManoMano
Before her current role, Katia Hersard worked at ManoMano as the Chief Commerce & Marketing Officer from 2021 to 2023. During her tenure, she was instrumental in shaping the company's marketing strategies and enhancing its digital brand presence in Europe. Her experience at ManoMano has contributed significantly to her understanding of the e-commerce landscape.
Career Background
Katia Hersard has a diverse career background, having held various leadership positions in notable companies. She served as the CEO of Fnac Ticketing from 2016 to 2019 and held multiple roles at Fnac, including CEO of Fnac.com and CMO. Her earlier experience includes positions at Club Med, Young & Rubicam, Ogilvy & Mather, and TBWA rance, where she focused on brand management and marketing strategies.
Education and Expertise
Katia Hersard has a strong academic background in economics and media. She studied at the University of Paris I: Panthéon-Sorbonne, where she achieved a PhD in Economics. Additionally, she holds an MBA in Economics from Paris Dauphine - La Sorbonne and a Master of Economics from Université Paris Dauphine - PSL. Her education has equipped her with the skills necessary for her roles in business and marketing.
Investment and Advisory Roles
In addition to her work at ManoMano, Katia Hersard is involved as an investor at 50 Partners since 2020. She also serves as a shareholder and associate at Time for the Planet, a role she has held since 2023. These positions reflect her commitment to supporting innovative business models and contributing to sustainable initiatives.