Milena Ottow
About Milena Ottow
Milena Ottow serves as the Communications & Brand Manager for ManoMano in Germany, where she has developed and implemented the company's communication strategy since 2017. Her responsibilities include managing press relations, influencer marketing, social media, and the 'Die Manowerker' blog, while also adapting the brand to the German market.
Work at ManoMano
Milena Ottow serves as the Communications & Brand Manager for ManoMano in Germany. She has been with the company since 2017, contributing to its growth and visibility in the German market. Her role encompasses the development and implementation of communication strategies tailored to the local audience. She is based in the Paris Area, France, and has worked extensively to enhance ManoMano's brand presence in Germany.
Communication Strategy Development
Milena has developed and implemented a comprehensive communication strategy for ManoMano in Germany. This strategy emphasizes press relations, influencer marketing, and social media engagement. Her efforts aim to strengthen the brand's connection with the German audience and enhance its market position.
Management of 'Die Manowerker' Blog
As part of her responsibilities, Milena manages 'Die Manowerker,' a significant content platform for ManoMano in Germany. This blog serves as a key resource for engaging with customers and providing valuable insights into the brand's offerings and initiatives.
Brand Adaptation to the German Market
Milena plays a crucial role in adapting the ManoMano brand to meet the specific needs and preferences of the German market. Her expertise ensures that the brand resonates with local consumers and aligns with cultural expectations.
Agency Management for Communication Efforts
In her position, Milena oversees the management of external agencies that support ManoMano's communication efforts in Germany. This includes coordinating with various partners to enhance the effectiveness of the brand's outreach and engagement strategies.