Milène Pestoury
About Milène Pestoury
Milène Pestoury is a marketing professional specializing in app marketing, currently serving as Lead App Marketing at ManoMano since 2022. She has extensive experience in CRM and digital marketing, having held various roles at companies such as Beauté Privée, showroomprive.com, and Sarenza.
Current Role at ManoMano
Milène Pestoury serves as the Lead App Marketing at ManoMano, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies for the company's mobile application. Her responsibilities include enhancing user engagement and optimizing app performance to drive growth in the mobile segment.
Previous Experience at Beauté Privée
Prior to her current role, Milène worked at Beauté Privée as Responsable marketing from 2021 to 2023. In this capacity, she managed various marketing initiatives aimed at promoting the brand and increasing customer engagement. She also held the position of Responsable CRM & Connaissance Client at Beauté Privée from 2020 to 2021, where she focused on customer relationship management.
Background in SEO and Online Editorial
Milène has experience in SEO and online editorial work, having served at Affinitas GmbH for French-speaking markets in 2016. This role lasted for five months and involved optimizing content for search engines to improve visibility and engagement in the target market.
Educational Qualifications
Milène holds a Diplôme Universitaire de Technologie in Techniques de commercialisation spécialité marketing from IUT de Sceaux, which she completed from 2011 to 2013. She furthered her education with a Master's degree in Digital Marketing from OMNES Education, studying from 2013 to 2016. Additionally, she participated in an International Summer Semester at Sungkyunkwan University, focusing on Business Strategy and Technology Development.
Experience in Mobile CRM Marketing
Milène has a background in mobile CRM marketing, having worked at Sarenza as In Charge of Mobile CRM Marketing from 2016 to 2017. During her tenure, she was responsible for developing strategies to enhance customer engagement through mobile channels. She also held various roles at showroomprive.com, including Head of Lifecycle Marketing & CRM and CRM Mobile Executive, where she managed customer relationship strategies.