Sébastien Balondrade
About Sébastien Balondrade
Sébastien Balondrade is a Senior CRM Campaign & Project Manager at ManoMano, where he has worked since 2023. He has a diverse background in social media management and digital marketing, with previous roles at Citizenside, La Netscouade, and DDB Paris.
Current Role at ManoMano
Sébastien Balondrade serves as the Senior CRM Campaign & Project Manager at ManoMano, a position he has held since 2023. Based in Bordeaux, Nouvelle-Aquitaine, France, he focuses on enhancing CRM communication as a vital aspect of brand communication. His role involves developing customer lifecycle strategies, implementing new scenarios, and optimizing existing paths to improve client engagement.
Previous Experience in Social Media Management
Before his current role, Sébastien held various positions in social media management. He worked as a Social Media Manager at Citizenside for five months in 2014, followed by a year at La Netscouade. He also served as a Social Media Consultant at DDB Paris from 2017 to 2021. His experience includes responsibilities such as deliverability monitoring and managing social media strategies.
Educational Background
Sébastien Balondrade studied at Université Evry Val d'Essonne, where he earned a Licence in Administration Economique et Sociale (AES) from 2009 to 2012. He furthered his education at Master & MBA INSEEC, achieving a degree in Digital Marketing & E-Business from 2012 to 2014. His academic background supports his expertise in CRM and digital marketing.
Contributions to CRM Practices
In his current and previous roles, Sébastien has contributed to the development of customer lifecycle strategies and participated in benchmarking CRM practices and campaigns. He is involved in projects related to new services and energetic renovation, demonstrating his commitment to enhancing CRM communication and practices both nationally and locally.
Career Progression
Sébastien's career includes diverse roles across various organizations. He began as a Social Worker at Mairie de Paris in 2012, transitioned to community management at Media 365 - Sporever in 2015, and later took on a role as Directeur de Clientèle Social Media at Hungry and Foolish in 2021. His career trajectory reflects a strong focus on social media and CRM management.