Alessandro F.
About Alessandro F.
Alessandro F. is a Sales Account Executive at Mapp Digital, specializing in omnichannel marketing, marketing automation, and customer data platforms. He has extensive experience in sales and account management across various companies in Italy, including roles at PEOPLE DESIGN and InfoJobs.it.
Work at Mapp Digital
Alessandro F. currently serves as a Sales Account Executive at Mapp Digital, focusing on omnichannel marketing, marketing automation, and customer data platforms (CDP). He has been with the company since 2021 and operates from Milano, Lombardia, Italia. In this role, he utilizes his expertise to optimize customer engagement through various digital channels, including email, mobile, app, social media, and web platforms.
Previous Experience in Sales and Marketing
Before joining Mapp Digital, Alessandro held several positions in sales and marketing. He worked as a Senior Territory Business Manager at PEOPLE DESIGN - Outsourcing Consulenza Ingegneristica from 2015 to 2021, where he managed business operations in Piemonte, Italia. Prior to that, he was an Account Manager at InfoJobs.it for 11 months in 2014-2015 and served as the Manager of Sales at INTO THE WINE S.r.l. from 2011 to 2013. Alessandro also gained experience as a Junior Business Consultant at Page Personnel - Michael Page International from 2009 to 2011.
Education and Expertise
Alessandro holds a Doctorate in Political Sciences from Università degli Studi di Milano, where he studied from 2005 to 2009. His educational background complements his professional experience, particularly in the areas of data management and customer engagement. He possesses skills in integrating Data Management Platforms with Customer Engagement Platforms, which enhances customer segmentation and communication across various digital channels.
Skills in Customer Engagement
Alessandro has developed skills in optimizing communications across multiple platforms to improve customer engagement. His expertise includes leveraging email, mobile, app, social media, and web channels to create cohesive marketing strategies. He works with a platform that collects and unifies data from various digital touchpoints, enabling more effective customer interaction and engagement.