Allison Carraghan
About Allison Carraghan
Allison Carraghan is a Customer Success Manager at Procter & Gamble, currently based in London, United Kingdom. With a background in public relations and marketing, she has held various roles in organizations such as Mapp Digital and the National Aquarium.
Current Role at Procter & Gamble
Allison Carraghan serves as the Customer Success Manager for Procter & Gamble at Mapp Digital. In this role, she has been instrumental in developing tools, processes, and frameworks that enhance best practices and operational efficiencies for marketing campaigns. She collaborates closely with various teams, including technical support, data management, and engineering, to optimize the use of platform capabilities. Additionally, she oversees Digital Services and educational training initiatives within the consumer marketing platform.
Previous Experience at Mapp Digital
Allison Carraghan has held multiple positions at Mapp Digital. She worked as a Project Manager for Procter & Gamble from 2017 to 2019, where she managed various marketing projects. Earlier, she served as a Brand Liaison for AMGEN for six months in 2016. Her experience in these roles contributed to her understanding of client needs and operational processes within the digital marketing landscape.
Internship and Early Career Experience
Allison Carraghan began her career with internships that provided foundational experience in public relations and media relations. She worked as a Media Relations Intern at the National Aquarium for two months in 2010 and as a Public Relations Intern at SPIN, LLC for three months in 2009. These early roles helped her develop skills in communication and public relations, which she later applied in her professional career.
Educational Background
Allison Carraghan holds a Bachelor of Science degree in Mass Communications with a focus on Public Relations and Strategic Communications from Towson University. Additionally, she studied at the University of London, where she completed a program in Corporate Communications, focusing on Advertising, Public Relations, and Journalism. This educational background has equipped her with the knowledge and skills necessary for her roles in marketing and communications.
Marketing and Public Relations Experience
Allison Carraghan has extensive experience in marketing and public relations. She worked as a Public Relations Manager at Planit for eight months in 2015-2016 and as a Digital Publicist specializing in Influencer Partnerships at MXM Social from 2012 to 2015. Her roles involved coordinating marketing efforts and managing public relations strategies, contributing to her expertise in the field.