Esther Lago Mendez
About Esther Lago Mendez
Esther Lago Mendez is the Associate Director of Partner Marketing at Mapp, where she has worked since 2023 in Madrid, Spain. She also serves on the Marketing Council of MACH Alliance and has extensive experience in marketing roles across various organizations in both the UK and Spain.
Work at Mapp Digital
Esther Lago Mendez currently serves as the Associate Director of Partner Marketing at Mapp Digital. She has held this position since 2023 in Madrid, Community of Madrid, Spain. Prior to this role, she worked as the Global Partner Marketing Manager at Mapp from 2021 to 2023 in London, England. In her current role, she focuses on building and managing partnerships, leveraging her extensive experience in marketing and digital strategies.
Experience with MACH Alliance
Esther is a member of the Marketing Council at MACH Alliance, a position she has held since 2023 in London, England. Her involvement with MACH Alliance reflects her commitment to advancing marketing practices within the technology sector. This role complements her responsibilities at Mapp Digital and enhances her professional network in the marketing community.
Professional Background
Esther has a diverse professional background with experience in various marketing roles across multiple organizations. She founded Astromod in Madrid from 2017 to 2018 and has held positions at notable companies such as Oxford University Press, where she served as Marketing Manager and Head of Marketing from 2014 to 2019. Her roles have spanned across marketing management, digital marketing coordination, and consultancy, providing her with a broad understanding of the marketing landscape.
Education and Expertise
Esther holds a Postgraduate degree in Online Marketing: Communications and Digital Marketing from Universitat Autònoma de Barcelona. She also studied Fashion Buying and Merchandising at the London College of Fashion, University of the Arts London. Additionally, she achieved a BA (Hons) in Business Administration and Management from Universidade da Coruña. Her educational background supports her expertise in digital marketing and partner marketing strategies.
Communication Skills and Passion for Technology
Esther possesses strong communication skills, essential for her role in partner marketing. Her passion for technology and digital strategies is evident throughout her career, influencing her approach to marketing. She has expressed admiration for Steve Jobs' customer engagement strategies, indicating her focus on innovative marketing practices. This combination of skills and interests positions her effectively within the marketing industry.