Florian Rossi
About Florian Rossi
Florian Rossi serves as the Director of Account Management and Customer Success at Mapp Digital, where he has worked since 2020. With a background in account management and business development, he has contributed to significant projects in email marketing and data processing compliance.
Work at Mapp Digital
Florian Rossi serves as the Director of Account Management and Customer Success at Mapp Digital. He has held this position since 2020, contributing to the company's strategic initiatives in Milan, Lombardia, Italy. Prior to this role, he worked as a Senior Manager in the same department starting in 2019. Rossi's responsibilities include overseeing customer success strategies and ensuring high levels of client satisfaction. He has played a significant role in the company's compliance with ISO 27001 and Data Seal certifications, which focus on secure data processing.
Previous Experience in Account Management
Before joining Mapp Digital, Florian Rossi accumulated extensive experience in account management. He worked at Icona as an Account Manager from 2003 to 2005 for two years. He also held the position of Senior Business Development Manager at eCircle Italia from 2008 to 2012, where he focused on driving business growth. Rossi's career includes a brief tenure as an Account Manager at Due Esse Sas in 2002, where he worked for four months.
Education and Expertise
Florian Rossi studied at Deutsche Schule Mailand from 1983 to 1991, followed by I.T.I.S. Cannizzaro, where he specialized in Perito Informatico and achieved Maturità from 1991 to 1996. His educational background provides a strong foundation in technology and information systems. Rossi has expertise in building lifecycle automatic campaigns and enhancing key performance indicators, such as open rates, click rates, and conversion rates. He has also worked on personalized campaigns that utilize cloud-related data from various sources.
Contributions to Email Marketing
At Mapp Digital, Florian Rossi has contributed to the company's capability of sending approximately 50 billion emails annually. This achievement reflects the robust infrastructure and strategic planning involved in their email marketing operations. Rossi has been involved in projects that integrate with major e-commerce platforms, including Hybris, Demandware, and Magento, showcasing his ability to enhance marketing strategies through technology.
Current Role at eCircle Italia
In addition to his role at Mapp Digital, Florian Rossi has been serving as the Tech Account Director at eCircle Italia since 2012. His tenure in this position spans over a decade, during which he has focused on managing technical aspects of client accounts and ensuring successful implementation of marketing solutions in the Milan area.