Florian Vierke
About Florian Vierke
Florian Vierke is a Senior Manager of Deliverability Services at Mapp Digital, where he has worked since 2016. He has extensive experience in email deliverability, having previously held positions at Experian Deutschland GmbH and Teradata eCircle DE.
Work at Mapp Digital
Florian Vierke has been employed at Mapp Digital since 2016, where he currently holds the position of Sr. Manager, Deliverability Services. His role involves managing the international Deliverability Service Team, which operates across Germany, the UK, and France. He is responsible for ensuring successful delivery of email campaigns for international enterprise clients, focusing on both B2B and B2C sectors. His duties include maintaining relationships with Internet Service Providers (ISPs) and managing abuse issues. He has also developed and implemented IP strategies to enhance email deliverability.
Previous Experience in Deliverability Management
Prior to his current role, Florian Vierke worked at Experian Deutschland GmbH from 2010 to 2013, where he served in various capacities, including Deliverability Manager and Senior Deliverability & Abuse Desk Manager. He also worked at Teradata eCircle DE as Senior Deliverability Manager INTL from 2013 to 2016. His experience in these roles contributed to his expertise in managing large email volumes and ensuring compliance with regulatory requirements.
Education and Expertise
Florian Vierke earned a Bachelor of Science degree in Computer Science from FU Berlin, where he studied from 2003 to 2009. His educational background provides a strong foundation for his work in email deliverability and technology. He is also a member of various industry organizations, including MAAWG and the certified senders alliance, which reflects his commitment to staying informed about best practices and industry standards.
Training and Development Initiatives
In addition to his managerial responsibilities, Florian Vierke conducts both online and offline training sessions for associates and clients focused on email deliverability. He emphasizes the importance of educating stakeholders on best practices and strategies to improve email campaign performance. His efforts in training contribute to the overall effectiveness of the deliverability services offered by Mapp Digital.
Industry Engagement and Networking
Florian Vierke actively participates in industry events and conventions, such as Internet Security Days, E-Mail Expo, and dmexco. These engagements allow him to network with peers, share knowledge, and stay updated on the latest trends and technologies in email marketing and deliverability. His involvement in these events underscores his dedication to professional growth and industry advancement.