Ketevan Kantaria
About Ketevan Kantaria
Ketevan Kantaria is a Senior Product Manager with extensive experience in digital transformation and product management across various industries. She has held key positions at several companies, including Mixerify, Invincible Brands, and Mapp, and possesses strong skills in both quantitative and qualitative research.
Work at Mapp Digital
Ketevan Kantaria currently holds the position of Senior Product Manager at Mapp Digital, where she has been employed since 2022. In this role, she is responsible for overseeing product development and strategy, working closely with engineering and design teams to ensure the successful execution of digital products. Her expertise in leading digital transformation initiatives for niche products contributes to Mapp's mission of providing innovative solutions in the digital marketing space.
Previous Experience in Product Management
Before joining Mapp Digital, Ketevan Kantaria served as a Senior Digital Product Manager at Invincible Brands from 2021 to 2022 in Berlin, Germany. She also worked as a Digital Product Manager at APTOS Global from 2018 to 2021 in Tbilisi, Georgia. Her experience spans various roles, including Head of Digital at watergunz and Founder of Mixerify, where she developed a strong foundation in managing digital products and leading teams in dynamic environments.
Educational Background
Ketevan Kantaria has a solid educational foundation in communication and journalism. She earned a Bachelor's degree in Communication, Journalism, and Related Programs from Ivan Franko National University of Lviv, where she studied from 2008 to 2012. She further advanced her education by obtaining a Master's degree in Social Media from the University of Westminster in 2015 and another Master's degree in Journalism (Department of New Media) from Ivan Franko National University of Lviv from 2012 to 2013.
Skills and Expertise
Ketevan Kantaria possesses a diverse skill set that includes conducting both quantitative and qualitative research, making her a data-informed product manager. She has experience working with B2B2C and SaaS products, which enhances her ability to lead digital transformation projects effectively. Her international experience across various industries allows her to adapt to different market needs and contribute to product innovation.
Contributions to Digital Media
In addition to her product management roles, Ketevan Kantaria has contributed to digital media as a Contributing Editor for Eastbook.eu and the International Youth web magazine WAVE. Her editorial experience from 2011 to 2014 provided her with insights into content creation and digital communication, further complementing her expertise in product management and digital strategy.