Nicola Liverani
About Nicola Liverani
Nicola Liverani serves as the Senior Director, Partner Global at Mapp Digital, where he oversees the international Partner program and manages the Italian Partner market. With a background in economics and extensive experience in digital transformation, he has held various leadership roles in companies such as Webtrekk and Nielsen.
Work at Mapp Digital
Nicola Liverani has served as the Senior Director, Partner Global at Mapp Digital since 2020. In this role, he oversees the international Partner program, focusing on managing the Italian Partner market. His responsibilities include collaborating with consulting companies, system integrators, and technical partners. He is also involved in the monthly production of sales reports and forecast data, contributing to the strategic planning and performance evaluation of the organization.
Previous Experience at Webtrekk
Before joining Mapp Digital, Nicola Liverani worked at Webtrekk for five years, from 2015 to 2020. He held the position of Country Manager Italy, where he was responsible for overseeing operations and driving business growth in the Italian market. Prior to this role, he served as VP of Sales at Webtrekk from 2011 to 2014, where he focused on sales strategy and client management.
Career Background at Nielsen
Nicola Liverani's career includes a tenure at Nielsen, where he worked as a Sales & Project Manager from 2007 to 2011. In this capacity, he managed various sales initiatives and projects, contributing to the company's market analysis and client engagement strategies. His experience at Nielsen provided him with a solid foundation in market research and sales management.
Education and Expertise
Nicola Liverani holds a Bachelor's degree in Economics from Università di Pavia, where he studied from 1991 to 1998. His thesis focused on the birth and development of virtual communities. Additionally, he completed his secondary education at Liceo Vittorio Veneto, earning a Diploma di liceo scientifico. His educational background supports his expertise in digital transformation, customer journey optimization, multi-channel attribution, and cross-device analyses.
Skills and Specializations
Nicola Liverani possesses a range of skills relevant to his roles in the digital marketing and analytics sectors. He is skilled in conducting competitive analysis and managing retailers, which enhances his ability to support tailor-made services for clients. His experience also includes knowledge in credit recovery processes, further broadening his expertise in business operations.