Paola Lopez Marchetti
About Paola Lopez Marchetti
Paola Lopez Marchetti is a Customer Success Manager at Mapp Digital, where she has worked since 2019. With a background in digital media planning and strategic media, she has developed expertise in digital marketing, CRM, and analytics over her career in various roles across Europe and Argentina.
Work at Mapp Digital
Paola Lopez Marchetti has been serving as a Customer Success Manager at Mapp Digital since 2019. In this role, she focuses on enhancing customer satisfaction and ensuring successful implementation of digital marketing strategies. Her responsibilities include managing client relationships and developing new capabilities in digital marketing, CRM, and analytics. She has worked with clients across Europe, leveraging her expertise to drive results and improve customer engagement.
Previous Experience in Digital Media Planning
Prior to her current role, Paola worked as a Digital Media Planner at MediaCom from 2017 to 2019 in the Milan Area, Italy. She also held a similar position at UM Worldwide from 2016 to 2017. In these roles, she was involved in advertising, planning, and developing campaigns across various digital platforms, including web, mobile, and social media markets. Her experience in these positions contributed to her comprehensive understanding of digital media strategies.
Education and Expertise
Paola studied Comunicación Social at Universidad Nacional de La Matanza, where she completed her degree in 2006. She also attended Università per Stranieri di Perugia for 11 months, focusing on Italian Language and Literature in 2011. Her educational background supports her expertise in digital marketing, analytics, and customer relationship management, which she has developed throughout her career.
Skills in Digital Marketing and Analytics
Paola possesses a range of skills in digital marketing, including proficiency in HTML and XML, which aids in web project execution and management. She has expertise in advanced analytics tools such as Webtrends, Omniture Site Catalyst Reporting, Google Analytics, and Mapp Intelligence. Her experience includes executing email marketing tasks, database management, and communication analysis, which are essential for effective digital marketing strategies.
Career Development in Media Planning
Paola has a diverse background in media planning, having worked at various organizations including Brand Portal, Cayenne, and Rapp Collins. Her roles ranged from Strategic Media Planner & Social Advertising to Project Leader and E-mail Marketing Coordinator. This extensive experience has equipped her with a deep understanding of media strategies and client management, contributing to her success in the digital marketing field.