Paolo Torasso
About Paolo Torasso
Paolo Torasso is a Technical Account Manager at Mapp Digital in Milan, Italy, with extensive experience in digital project management and web development. He has held various roles in the digital sector since 2005, demonstrating expertise in content strategy, user experience, and project management tools.
Work at Mapp Digital
Paolo Torasso has been serving as a Technical Account Manager at Mapp Digital since 2018. In this role, he is responsible for managing client accounts and ensuring the successful implementation of digital marketing strategies. His tenure at Mapp Digital spans six years, during which he has contributed to various projects aimed at enhancing client satisfaction and optimizing digital solutions.
Professional Experience
Prior to his current position, Paolo worked as a Digital Project Manager at B-PLAY from 2016 to 2017. He also held roles at Jusan Network and Arc Worldwide as a Digital Project Manager and intern, respectively. His experience includes working as a Marketing Employee at Alpitour and as a Web Developer at WebWorking srl. Additionally, he has owned Let's go! since 2016, further diversifying his professional portfolio.
Education and Expertise
Paolo Torasso holds a Laurea specialistica in Marketing & Communication from Università degli Studi di Torino, completed in 2006. He also obtained a Master in Marketing, Comunicazione e Media Digitali from Il Sole 24 ORE Business School in 2017. His expertise encompasses managing digital projects, UX testing, and proficiency in various CMS platforms, including WordPress and Magento.
Technical Skills and Tools
Paolo possesses advanced skills in multimedia tools such as Adobe Photoshop, Illustrator, and InDesign. He is proficient in programming languages including HTML, CSS, PHP, MySQL, JavaScript, and JQuery. Additionally, he utilizes project management tools like Microsoft Project, Jira, and Trello to enhance workflow efficiency. His capabilities in data-tracking and analytics using Google Analytics support informed decision-making.
Certifications and Training
Paolo is Google AdWords Certified, having completed training in 2018. He also participated in Personal Leadership Training at HRD Training Group from 2011 to 2012. His educational background includes a focus on communication for institutions and businesses, equipping him with a well-rounded understanding of digital marketing dynamics.