Patrick Guidi
About Patrick Guidi
Patrick Guidi serves as the Sales Director for the UK and Ireland at Mapp Digital, where he has worked since 2019. With a background in business development and a strong focus on digital marketing technologies, he is dedicated to solving client problems and leading his team effectively.
Current Role at Mapp Digital
Patrick Guidi serves as the Sales Director for the UK and Ireland at Mapp Digital. He has held this position since 2019, leading initiatives in digital marketing and SaaS data-driven marketing technologies. In this role, he emphasizes a client-centric approach, focusing on solving problems and delivering effective solutions. His leadership style is characterized by leading by example, fostering a collaborative environment within his team.
Previous Experience at Mapp Digital
Prior to his current role, Patrick Guidi worked at Mapp Digital for a total of eleven years in various capacities. He served as a Senior Business Development Manager from 2007 to 2014 and later as a Business Development Team Lead from 2014 to 2018. His tenure at Mapp Digital allowed him to develop expertise in marketing technologies and build strong relationships with clients.
Experience at Incisive Media
Before joining Mapp Digital, Patrick Guidi worked as an Advertising Sales Manager at Incisive Media from 2003 to 2005. In this role, he was responsible for managing advertising sales and developing strategies to enhance client engagement. This experience contributed to his foundational skills in sales and marketing.
Education and Expertise
Patrick Guidi studied Business Economics (Hons) at Cardiff University from 2000 to 2003. His educational background provides a strong foundation for his expertise in marketing and data platforms, including Customer Data Platforms (CDP), Marketing Automation, and Digital Messaging. His knowledge in these areas supports his current work in digital marketing.
Client Engagement and Industry Passion
Patrick Guidi is passionate about the dynamic nature of the digital industry, which allows him to engage with leading brands such as Argos, Homebase, and Lloyds Bank through Mapp Cloud. He enjoys the daily opportunities to meet new people and tackle challenges, which enhances his ability to deliver excellence in digital marketing.