William Benjamin
About William Benjamin
William Benjamin is a Business Development Representative at Mapp Digital, specializing in cross-channel marketing execution and AI-generated customer insights. He holds a Master of Arts in Social Development and a Bachelor of Arts in Geography from the University of Sussex.
Work at Mapp Digital
William Benjamin has been employed at Mapp Digital as a Business Development Representative since 2022. In this role, he focuses on engaging with high-profile clients, contributing to the company's growth. His efforts include working with notable brands such as Hugo Boss and Lamborghini. He utilizes his expertise in cross-channel marketing execution to enhance client relationships and drive business success.
Education and Expertise
William Benjamin holds a Master of Arts in Social Development from the University of Sussex, which he completed from 2020 to 2021. He also earned a Bachelor of Arts in Geography from the same institution, studying from 2017 to 2020. His educational background supports his expertise in marketing, particularly in leveraging AI-generated customer insights to improve marketing strategies.
Background
Prior to his role at Mapp Digital, William Benjamin worked as a Recruitment Consultant at Vivid Resourcing Ltd in Germany from 2020 to 2021. This experience provided him with valuable skills in client engagement and recruitment processes, which he has since applied in his current position in business development.
Marketing Skills and Specializations
William Benjamin specializes in cross-channel marketing execution, which includes email, push notifications, SMS, social media, web, and direct mail. He effectively utilizes direct connectivity with various data sources, such as CRM and eCommerce systems, to optimize customer engagement and enhance marketing strategies.