Genny Orser
About Genny Orser
Genny Orser serves as the VP of Marketing at Mappedin, where she focuses on enhancing indoor digital experiences for top retail REITs globally. With a background in marketing roles at Canadian Tire and Mappedin, she has contributed significantly to the digital transformation of numerous venues.
Current Role at Mappedin
Genny Orser serves as the Vice President of Marketing at Mappedin, a position she has held since 2020. In this role, she focuses on enhancing indoor digital experiences for top Retail Real Estate Investment Trusts (REITs) globally. Her strategic leadership aims to integrate technology within brick-and-mortar retail environments, contributing to the company's mission of transforming how consumers interact with physical spaces.
Previous Experience at Mappedin
Genny Orser has a significant history with Mappedin, having worked in various marketing roles since 2016. She initially joined as the Marketing Lead for one year, followed by a three-year tenure as Marketing Director from 2017 to 2020. During her time at Mappedin, she played a key role in the digital transformation of over 500 venues and 400 million square feet of indoor space.
Experience at Canadian Tire
Before her time at Mappedin, Genny Orser worked at Canadian Tire in multiple marketing roles. She began as a Customer Programs Coordinator (Co-op) from 2013 to 2014, then transitioned to a Loyalty Marketing Specialist from 2013 to 2016. In 2016, she briefly served as a Loyalty Marketing Consultant for eight months. Her experiences at Canadian Tire helped shape her marketing expertise.
Education and Expertise
Genny Orser earned a Bachelor of Arts degree from the University of Guelph. Her educational background, combined with her extensive experience in marketing, particularly in the retail sector, has equipped her with the skills necessary to lead marketing initiatives and drive digital transformation in retail environments.