Aubrey Burke
About Aubrey Burke
Aubrey Burke is the Director of Insights and Strategy at M/A/R/C Research, where she has worked since 2021. She previously held various roles at Georgia-Pacific LLC, contributing to significant cost savings and client relationship management.
Work at M/A/R/C Research
Aubrey Burke has been serving as the Director of Insights and Strategy at M/A/R/C Research since 2021. In this role, Burke has implemented methodologies such as early Idea Screening, pricing optimization, claims evaluation, and need-gap analyses. These initiatives have led to significant cost and time savings for various projects, enhancing the efficiency of the research processes.
Previous Experience at Georgia-Pacific LLC
Burke held multiple positions at Georgia-Pacific LLC from 2014 to 2020. Initially, Burke worked as a Research Analyst in the Home Cleaning Category for two years. Subsequently, Burke advanced to the role of Associate Research Manager in Consumer Knowledge, where Burke worked for three years. Finally, Burke served as Senior Associate Research Manager for the Bath Tissue Category, contributing to the company's research and strategy efforts over a total of six years.
Experience at Porsche Cars North America
Aubrey Burke worked as a Customer Insights Analyst at Porsche Cars North America for a brief period of four months in 2020 to 2021. In this role, Burke focused on gathering and analyzing customer insights to inform strategic decisions within the organization.
Education and Expertise
Aubrey Burke earned a Master of Science (MS) degree in Research, Measurement & Analysis from Southern Connecticut State University. This educational background has equipped Burke with the necessary skills and knowledge to excel in research and strategy roles across various industries.
Achievements in Client Relations and Cost Savings
Burke successfully rebuilt a relationship with a high-revenue client that was at risk, demonstrating strong customer service skills. Additionally, Burke achieved annual savings of over $150,000 by serving as a Riva-trained moderator for focus groups, central location tests, and one-on-one interviews, showcasing expertise in research methodologies.