Cindy Bai, MBA
About Cindy Bai, MBA
Cindy Bai is a Senior Insights and Strategies Manager at M/A/R/C Research, where she has worked since 2023. She holds an MBA from the University of Wisconsin-Madison and has extensive experience in market research and analytics, including roles at PepsiCo and Bold Entity.
Work at M/A/R/C Research
Cindy Bai serves as the Sr. Insights and Strategies Manager at M/A/R/C Research, a position she has held since 2023. Located in Irving, Texas, she focuses on providing insights and strategic direction to enhance client outcomes. Her role involves analyzing market trends and consumer behavior to inform business strategies.
Previous Experience at PepsiCo
Cindy Bai has significant experience with PepsiCo, where she worked in various roles. She was an Insights and Analytics MBA Intern for Tropicana in 2018 for one month. Following this, she served as an Insights Associate Manager for Gatorade from 2019 to 2021, contributing to data-driven decision-making processes.
Education and Expertise
Cindy Bai holds a Master of Business Administration (MBA) in Marketing Research from the University of Wisconsin-Madison, where she studied from 2017 to 2019. She also earned a Bachelor’s Degree in Advertising and Business Foundations from The University of Texas at Austin from 2009 to 2013. Additionally, she completed a Principles of Market Research Certificate Program at the University of Georgia - Terry College of Business from 2016 to 2017.
Background in Market Research
Cindy Bai has a diverse background in market research, having worked in various capacities across multiple organizations. She was a Strategic Planning Intern at The Richards Group from 2013 to 2014 and held roles at Research Now, including Project Coordinator and Project Manager from 2014 to 2017. Her experience also includes a position as a Market Research Intern at Illuminas Global.
Current Role as Market Research Consultant
In addition to her role at M/A/R/C Research, Cindy Bai has been working as a Market Research Consultant at Bold Entity since 2022. In this position, she applies her expertise to assist clients in understanding market dynamics and consumer insights, further enhancing her professional portfolio.