Jeri Piehl
About Jeri Piehl
Jeri Piehl serves as the Vice President of Research Management at M/A/R/C Research, where she has worked since 2017. With over 30 years of experience in market research, she has held various roles at Opinion Research Corporation and ORC International, focusing on client engagement and project execution.
Current Role at M/A/R/C Research
Jeri Piehl serves as the Vice President of Research Management at M/A/R/C Research, a position she has held since 2017. In this role, she is responsible for designing and leading client engagements, employing a relationship-based partnership approach. She oversees project teams to ensure the flawless execution and delivery of insights to clients. Her extensive experience in market research allows her to effectively address various client business issues, including market assessment, new product development, brand management, and corporate reputation.
Previous Experience at Opinion Research Corporation
Jeri Piehl has a significant history with Opinion Research Corporation, where she held multiple roles over several years. She began as a Telephone Interviewing Manager and Telephone Interviewer from 1985 to 1989. She later served as a Senior Client Services Coordinator and Project Administrator from 1989 to 1990, followed by a role as Quality Assurance Manager in 1991. From 1991 to 1994, she worked as a Project Manager, and subsequently, she was the Associate Director of Research Services from 1995 to 1998. Piehl concluded her tenure at Opinion Research Corporation as Vice President of Research Services from 1999 to 2006.
Experience at ORC International
Following her time at Opinion Research Corporation, Jeri Piehl worked at ORC International as Vice President from 2007 to 2016. In this capacity, she continued to develop her expertise in market research, focusing on both qualitative and quantitative research design. Her leadership in this role contributed to the organization's ability to address complex client needs and deliver actionable insights.
Educational Background
Jeri Piehl completed her undergraduate studies at Bowling Green State University, earning a Bachelor of Science in Business Administration from 1979 to 1983. She furthered her education at the same institution, obtaining a Master's degree in Business Administration from 1994 to 1997. Her academic background has provided her with a solid foundation for her extensive career in market research.
Industry Expertise and Skills
With over 30 years of experience in market research, Jeri Piehl specializes in both qualitative and quantitative research design. She is skilled in addressing a wide range of client business issues, including market assessment, new product development, brand management, and corporate reputation. Additionally, she tracks and analyzes the financial success of projects to ensure profitability, demonstrating her comprehensive understanding of the market research landscape.