Jonathan Hook
About Jonathan Hook
Jonathan Hook serves as the Vice President of Advanced Analytics at M/A/R/C Research, where he has worked since 2008. He specializes in forecasting, source of volume analysis, and marketing mix modeling, providing consultation on new business opportunities.
Work at M/A/R/C Research
Jonathan Hook has been with M/A/R/C Research since 1996, holding various positions over the years. He currently serves as Vice President of Advanced Analytics, a role he has occupied since 2008. In this capacity, he provides marketing and research consultation with a focus on identifying new business opportunities. Prior to his current position, he worked as a Research Director from 2003 to 2008 and as an Analyst/Sr. Analyst from 1996 to 2003. His extensive experience at M/A/R/C Research spans over 16 years.
Education and Expertise
Jonathan Hook earned a Bachelor of Business Administration (BBA) in Finance from Southern Methodist University. He furthered his education by completing the Advanced Management Program at Omnicom University. His academic background supports his specialization in advanced analytics, particularly in forecasting, source of volume analysis, and marketing mix modeling.
Background
Jonathan Hook has a long-standing career in the field of advanced analytics, primarily within M/A/R/C Research. His journey began in 1996, and he has progressively taken on more significant roles within the organization. His foundational experience as an Analyst and later as a Research Director has equipped him with a deep understanding of market research and analytics.
Achievements
Throughout his career at M/A/R/C Research, Jonathan Hook has contributed to various initiatives aimed at enhancing marketing strategies and research methodologies. His role as Vice President of Advanced Analytics involves leveraging his expertise to drive insights that support new business opportunities. His work in forecasting and marketing mix modeling has been integral to the organization's analytical capabilities.