Lisa Smith
About Lisa Smith
Lisa Smith serves as the Vice President of Advanced Analytics, specializing in volumetric forecasting for new and restaged products. She possesses expertise in various areas of market research and has extensive experience across multiple sectors.
Work at MARC Research
Lisa Smith holds the position of Vice President of Advanced Analytics at MARC Research. In this role, she specializes in volumetric forecasting for both new and restaged products. Her responsibilities encompass a comprehensive approach to research, including business development, project design, execution, analysis, and reporting. Smith's expertise allows her to provide valuable insights that extend beyond numerical data, assisting clients in achieving favorable outcomes.
Education and Expertise
Lisa Smith completed her undergraduate studies at Austin College from 1986 to 1990. She furthered her education at The University of Texas at Arlington, where she studied from 1994 to 1996. Smith is recognized as an expert in several key areas, including concept and product testing, source of volume analysis, pricing research, and line optimization. Her academic background supports her extensive knowledge in these fields.
Background
Lisa Smith has a diverse professional background with extensive experience in evaluating business opportunities across various sectors. Her work spans consumer packaged goods (CPG), restaurants, B2B, retail, healthcare, apparel, and technology. This breadth of experience enables her to approach challenges from multiple perspectives and deliver tailored solutions to clients.
Achievements
Throughout her career, Lisa Smith has been involved in all phases of research, contributing to the design, execution, analysis, and presentation of results. Her role includes providing insights and consultation that help clients maximize positive outcomes. Smith's comprehensive approach ensures that her clients receive not only data but also actionable strategies for improvement.