Lynn (Spinetti) Dagar
About Lynn (Spinetti) Dagar
Lynn (Spinetti) Dagar serves as the Senior Vice President of Insights & Strategies at M/A/R/C Research, where she has worked since 2019. With over 30 years of experience in market research, she has held various leadership roles and has expertise in healthcare, branding, and customer satisfaction.
Current Role at M/A/R/C Research
Lynn Dagar serves as the Senior Vice President of Insights & Strategies at M/A/R/C Research. In this role, she has been actively involved in leading research initiatives and providing strategic insights since 2019. Her responsibilities include overseeing research teams and consulting with clients on the design, analysis, and interpretation of study results. Dagar's work focuses on enhancing branding, awareness, and customer satisfaction across various sectors.
Previous Experience at M/A/R/C Research
Prior to her current position, Lynn Dagar held multiple roles at M/A/R/C Research. She served as Director from 2007 to 2015 and later as Vice President from 2015 to 2019. During her tenure, she contributed to significant research projects and developed strategies that informed client decision-making. Her experience at M/A/R/C Research spans over a decade, showcasing her commitment to the organization.
Career Background in Market Research
Lynn Dagar has over 30 years of experience in market research, having worked across various industries including healthcare, technology, retail, and financial services. She began her career as an Account Executive at Walker Research from 1990 to 1994. Dagar has also held leadership positions at Millward Brown Intelliquest and Mindwave Research, where she honed her skills in both qualitative and quantitative methodologies.
Educational Qualifications
Lynn Dagar studied Industrial Engineering at West Virginia University, where she earned both her Bachelor and Master of Science degrees between 1978 and 1985. Her educational background has provided her with a strong foundation in analytical thinking and problem-solving, which she applies in her market research endeavors. Dagar completed her secondary education at Moon High School.
Expertise in Research Methodologies
Lynn Dagar possesses extensive expertise in various research methodologies, including qualitative and quantitative approaches. She has experience moderating discussions and interviews, both in-person and online. Dagar's work encompasses branding, message testing, and customer loyalty, particularly within the healthcare, pharmaceutical, and health insurance sectors. Her ability to lead research teams and consult with clients has been a key aspect of her professional success.