Mike Fisher
About Mike Fisher
Mike Fisher serves as the Director of Strategy at M/A/R/C Research, where he has worked since 2014. He has extensive experience in marketing and brand growth, having held various roles in notable companies such as Hyatt Hotels Corporation and QuestBack.
Current Role at M/A/R/C Research
Mike Fisher serves as the Director of Strategy at M/A/R/C Research, a position he has held since 2014. In this role, he focuses on driving brand growth through M/A/R/C's Suite of Accelerated Solutions. His strategic initiatives aim to enhance brand performance and deliver rapid results in various areas, including Sort, Choice, Concept Screening, and Accelerated Brand Health.
Previous Experience in Marketing and Research
Mike Fisher has a diverse background in marketing and research. He worked at QuestBack as Director of Insight Solutions from 2012 to 2014. Prior to that, he held several positions, including Manager of Hotel Marketing and Director of Hotel Marketing at Hyatt Hotels Corporation. His experience also includes roles at NRAEF, Maritz Research, Market Force Information, and newBrandAnalytics, where he developed expertise in strategic relationships and direct marketing.
Educational Background
Mike Fisher studied at Cornell University, where he earned a Bachelor of Science in Hotel and Restaurant Management from 1987 to 1991. He later attended DePaul University - Charles H. Kellstadt Graduate School of Business, achieving an MBA in Marketing from 1995 to 1997. His education has equipped him with a strong foundation in business and marketing principles.
Expertise in Brand Development
Mike Fisher possesses expertise in leveraging implicit association (System 1) for product, idea, and ad/communication development. His knowledge in this area supports his strategic approach to brand growth and marketing effectiveness. He delivers results quickly, particularly in concept screening and brand health assessments.
Personal Life in Evanston, IL
Mike Fisher resides in Evanston, IL, with his family, which includes two teenage daughters and several pets, such as a dog, bunnies, and a lizard. His personal life reflects a commitment to family and a balanced lifestyle.