Scott Waller
About Scott Waller
Scott Waller serves as the Senior Vice President at M/A/R/C Research and has held various leadership roles in marketing and research over the past three decades. He has a strong background in sales management and international market expansion, with significant experience in team leadership and strategic marketing.
Work at M/A/R/C Research
Scott Waller has served as Senior Vice President at M/A/R/C Research since 2009. In this role, he has contributed to various marketing research initiatives, leveraging his extensive experience in the field. His responsibilities include overseeing research projects and guiding strategic decisions that impact the company's operations and client engagements.
Current Role at Michigan State University
Since 2012, Scott Waller has been a member of the Advisory Board for the Master of Science in Marketing Research (MSMR) program at Michigan State University. His involvement in the program reflects his commitment to education and the development of future marketing research professionals. He provides insights and guidance based on his extensive industry experience.
Previous Experience at Verizon
Scott Waller worked at Verizon as Executive Director of Marketing from 1995 to 2007. During his tenure, he played a key role in marketing strategy and execution, contributing to the company's growth and market presence. His experience at Verizon enhanced his skills in sales management and marketing leadership.
Educational Background
Scott Waller studied at Fordham University, where he earned a Bachelor of Business Administration (B.B.A.) in Marketing from 1981 to 1985. He furthered his education at The University of Texas at Arlington - College of Business. Additionally, he completed senior management training at Omnicom University, focusing on advanced management practices.
Leadership and Management Skills
Scott Waller has demonstrated strong leadership and management skills throughout his career. He has managed teams of over 100 employees, showcasing his ability to lead large groups effectively. His expertise in pricing, segmentation, and research has been instrumental in product launches and entering new markets, contributing to his proven track record in enhancing company revenue.