Susan Hanks
About Susan Hanks
Susan Hanks - Senior Vice President, Insights and Strategies
Susan Hanks holds the position of Senior Vice President, Insights and Strategies. She brings nearly 35 years of rich experience in the market research industry, showcasing her expertise in creative research design and analysis. Within her role, Hanks plays a pivotal part in bridging client objectives with innovative research solutions, effectively addressing both business and research goals.
Susan Hanks' Extensive Market Research Experience
Susan Hanks has accumulated nearly 35 years of experience in the market research industry. Her extensive experience allows her to handle both large and small-scale design issues adeptly. She is recognized for her ability to create research solutions tailored to specific business and research objectives. Hanks' expertise spans various demographics, including consumers, patients, healthcare professionals, and business decision-makers.
Industries Susan Hanks Has Worked In
Susan Hanks has worked across a diverse array of industries. Her expertise encompasses healthcare, travel and leisure, restaurants, retail, consumer packaged goods, technology, and financial services. This broad experience allows her to bring a comprehensive perspective to her role, enhancing the relevance and depth of the insights generated.
Leadership Role of Susan Hanks in Insights and Strategies
In her capacity as Senior Vice President, Susan Hanks co-leads the Insights and Strategies team alongside Lynn Dagar. Their combined leadership ensures the delivery of actionable and creative research solutions that meet business and research objectives. Hanks' extensive experience and strategic approach play an integral role in guiding the team towards achieving their goals.