José Ignacio Algorta
About José Ignacio Algorta
José Ignacio Algorta serves as the Head of Product Marketing at marco in Montevideo, Uruguay, a position he has held since 2022. He has extensive experience in product marketing, having previously worked at dLocal, Firstbase.io, and woOw!, and holds multiple degrees in business and marketing.
Current Role at Marco
José Ignacio Algorta serves as the Head of Product Marketing at Marco since 2022. In this role, he is responsible for developing and executing marketing strategies that enhance product visibility and drive market engagement. His position involves collaboration with cross-functional teams to align product offerings with customer needs and market trends. He has been instrumental in shaping the marketing approach at Marco over the past two years.
Previous Experience at dLocal
José Ignacio Algorta worked at dLocal from 2018 to 2021, where he held multiple roles including Product Marketer and Lead Product Marketing Manager. During his tenure, he contributed to the company's marketing initiatives in Montevideo, Uruguay. His responsibilities included developing product positioning and messaging to effectively communicate value to customers.
Professional Background in Marketing
José Ignacio has a diverse background in marketing, having worked in various capacities across different organizations. He was the Head of Marketing at Firstbase.io for four months in 2022 and served as a Product Marketing Manager there from 2021 to 2022. His experience also includes roles at woOw! and Loyalty Marketing Group Uruguay, where he focused on CRM, communication, and partnership marketing.
Educational Qualifications
José Ignacio Algorta has a strong educational foundation in business and marketing. He studied at UNC Kenan-Flagler Business School, where he completed an MBA Exchange in 2014. He also holds an MBA International Program from Universidad Adolfo Ibáñez, completed in 2014. Additionally, he earned a Licenciado en Comunicación from Universidad de Montevideo in 2011, and he participated in the Global Entrepreneurship Seminar at Babson F.W. Olin Graduate School of Business in 2014.
Early Career Development
José Ignacio began his career in marketing and communications with roles at Itaú Unibanco and Loyalty Marketing Group Uruguay. He worked as an Analyst at Itaú Unibanco from 2010 to 2013 and focused on strategic partnerships at Loyalty Marketing Group Uruguay in 2009. These early experiences laid the groundwork for his subsequent roles in product marketing and management.