Kate Kiely
About Kate Kiely
Kate Kiely is a Marketing Data Analyst at Marcum LLP, where she has worked since 2022. She has a diverse background in marketing roles across various companies and holds a Bachelor of Business Administration in Marketing from The University of Texas at Austin.
Work at Marcum
Kate Kiely has been employed at Marcum LLP as a Marketing Data Analyst since 2022. In this role, she plays a crucial part in standardizing data across various CRM platforms, which is essential for ensuring seamless data integration following the merger between Friedman LLP and Marcum LLP. Her responsibilities include maintaining Salesforce as the primary system of record for client data, ensuring data accuracy and accessibility. Additionally, she collaborates cross-functionally to develop segmented communications aimed at driving engagement and enhancing client experience.
Education and Expertise
Kate Kiely studied at The University of Texas at Austin, where she earned a Bachelor of Business Administration with a focus on Marketing and also achieved a Minor in Accounting from 2016 to 2020. Her education at the Texas McCombs School of Business provided her with a strong foundation in business principles, which she applies in her current role. Her expertise includes conducting in-depth analysis on lead generation, competitor information, and opportunity conversion rates to inform marketing strategies.
Background
Kate Kiely has a diverse professional background in marketing and data analysis. Prior to her current position at Marcum LLP, she worked in various roles including Marketing Associate at NewGen Strategies & Solutions and Digital Marketing Associate at Friedman LLP. She also gained experience as a Marketing Intern at Hari Mari and the Richardson Symphony Orchestra. Her earlier work as a Stylist at Free People and as a Market Sales Representative at Natural Life contributed to her understanding of customer engagement and sales strategies.
Achievements
During her career, Kate Kiely has made significant contributions to marketing teams by providing comprehensive support to CRM users. She has delivered reports, dashboards, contact lists, and data analytics that enhance decision-making processes. Her role in standardizing data across CRM platforms following the merger of Friedman LLP and Marcum LLP exemplifies her ability to manage complex data integration tasks effectively.