Rachael Hendrickson
About Rachael Hendrickson
Rachael Hendrickson serves as the Director of Field Marketing at Mark43 and has been a member of the Digital Marketing Program Advisory Board at Shenandoah University since 2023. She possesses extensive experience in marketing, having held various roles in organizations such as Informatica, DLT Solutions, and the American Council for Technology - Industry Advisory Council.
Current Role at Mark43
Rachael Hendrickson serves as the Director of Field Marketing at Mark43, a position she has held since 2024. In this role, she coordinates logistics and oversees various marketing initiatives aimed at enhancing the company's outreach and engagement within the public sector. Her responsibilities include planning and executing marketing campaigns that align with the organization's strategic goals.
Experience at Informatica
Rachael Hendrickson has extensive experience at Informatica, where she held multiple roles from 2019 to 2023. She started as Channel Marketing Manager, then transitioned to Senior Marketing Manager for the Public Sector, and later served as Associate Director of Regional Marketing for the Public Sector. Her tenure at Informatica involved managing marketing strategies and campaigns tailored to public sector clients.
Previous Positions and Contributions
Before her current role, Rachael worked in various marketing positions. She was a Team Lead for Marketing Campaign Management at DLT Solutions from 2018 to 2019 and served as the Manager of Meetings at the American Council for Technology - Industry Advisory Council (ACT-IAC) from 2014 to 2017. Additionally, she held the position of Northern Virginia Community Director at March of Dimes in 2013 and worked as a Special Events Coordinator at Mercersburg Academy from 2010 to 2013.
Education and Academic Background
Rachael Hendrickson earned her Bachelor of Arts (B.A.) in Public Relations, Advertising, and Applied Communication from Penn State University, where she studied from 2006 to 2010. She also attended Mercersburg Academy from 2002 to 2006, which provided her with a foundational education before pursuing higher studies.
Advisory Role at Shenandoah University
In addition to her professional roles, Rachael Hendrickson has been a Digital Marketing Program Advisory Board Member at Shenandoah University since 2023. In this capacity, she contributes her expertise in digital marketing to help shape the curriculum and programs offered by the university, ensuring they align with industry standards and trends.