Amy Fenton
About Amy Fenton
Amy Fenton, Head of Research and Ad Solutions, has a distinguished career spanning over two decades in advertising and consumer research, with significant contributions at Nielsen, Ipsos, and Kantar North America.
Amy Fenton at NBCUOne23 Event
Amy Fenton introduced a new Content Quality Index at the NBCUOne23 event. This initiative highlighted her role in advancing research and advertising solutions, showcasing her commitment to improving content standards within the industry. The introduction of this index demonstrates her ability to innovate and lead in significant industry events.
Amy Fenton Head of Research and Ad Solutions
Amy Fenton currently holds the position of Head of Research and Ad Solutions. In this role, she leverages her extensive experience to drive research initiatives and develop effective advertising solutions. Her leadership in this capacity underscores her expertise and dedication to enhancing research methodologies and advertising efficacy.
Amy Fenton's Experience in Advertising and Consumer Research
With over two decades of experience in advertising and consumer research, Amy Fenton has a comprehensive background in understanding market dynamics and consumer behavior. Her career spans significant roles at industry-leading companies, reflecting her deep knowledge and seasoned expertise.
Amy Fenton's Previous Role at Kantar
Before her current role, Amy Fenton served as Chief Client Officer for Kantar North America. Her responsibilities included overseeing client relations and ensuring the delivery of high-quality research services. This position allowed her to demonstrate her strategic leadership and client-focused approach.
Amy Fenton's Tenure at Nielsen
Amy Fenton spent over two decades at Nielsen, focusing on the 'Buy' side of the business. During her tenure, she accumulated extensive insights into consumer purchasing behaviors and market trends, contributing significantly to the company's success in these areas.
Amy Fenton's Early Career at Procter and Gamble
Amy Fenton began her career at Procter and Gamble, where she gained foundational experience in the industry. This early exposure helped shape her understanding of market research and advertising, setting the stage for her future achievements.
Amy Fenton's Support for Women Leaders
Amy Fenton is a strong supporter of women leaders in research. Her advocacy for gender equality and empowerment within the industry highlights her commitment to fostering a supportive and inclusive professional environment.