Marisa Mc Mahon
About Marisa Mc Mahon
Marisa McMahon is the SVP of Technology, Telecom, and Platforms, with over 20 years of experience in research, including brand and audience research, advertising copy testing, and tracking.
Marisa McMahon SVP of Technology, Telecom, and Platforms
Marisa McMahon holds the position of Senior Vice President (SVP) of Technology, Telecom, and Platforms. In her role, she oversees strategic development within these key sectors, driving advancements and innovations. This position places her in a critical leadership role where she influences the direction of technological growth and application within the company. Her responsibilities also include aligning technological initiatives with business objectives to foster competitive advantage and operational efficiency.
Marisa McMahon at Kantar
Before her current role, Marisa McMahon worked at Kantar, where she served as a sales and commercial leader. At Kantar, she was instrumental in driving the company's sales strategy, strengthening its market positioning, and increasing commercial success. Her leadership contributed to enhanced client engagement and revenue growth. The experience and skills acquired at Kantar have been pivotal in shaping her approach to managing large-scale technological projects in her current role.
Marisa McMahon Career at Millward Brown
Marisa McMahon's career began at Millward Brown, where she dedicated over 15 years to building the company's successful U.S. practice. During her tenure, she played a significant role in expanding the business and establishing a robust market presence. Her efforts at Millward Brown included critical contributions to brand development, and the implementation of research methodologies that supported the firm's growth. This extensive experience provided her with a solid foundation in leadership and strategic business development.
Marisa McMahon Research Experience
With over 20 years of research experience, Marisa McMahon is an expert in various facets of market research. Her expertise spans traditional brand and audience research, advertising copy testing, and tracking. Throughout her career, she has utilized these skills to provide valuable insights, guide marketing strategies, and support evidence-based decision-making for her clients. Her research insights have played a crucial role in shaping successful advertising campaigns and brand strategies.