Ky Okerlund
About Ky Okerlund
Ky Okerlund serves as the Head of Marketing at MarketDial, where he has worked since 2022. He has a diverse background in marketing and business development, with previous roles at Chargeback.com, Sysnet Global Solutions, and Venafi, and holds an MBA from the University of Utah.
Current Role at MarketDial
Ky Okerlund serves as the Head of Marketing at MarketDial, a position he has held since 2022. In this role, he focuses on implementing data-driven strategies to enhance sales and marketing efforts. He operates from the Salt Lake City Metropolitan Area, where he leads initiatives aimed at increasing revenues and achieving scalable long-term results.
Professional Background
Ky Okerlund has a diverse professional background in marketing and business development. Prior to his current role, he worked at Venafi as the Head of Digital Marketing from 2015 to 2022. He also held the position of VP of Marketing and Business Development at Chargeback.com for one year. Earlier in his career, he served as the Director of North American Sales at Sysnet Global Solutions from 2012 to 2014 and as a Korean Cryptoanalyst Linguist/Signals Intelligence Analyst in the US Army from 2003 to 2007.
Education and Expertise
Ky Okerlund earned his MBA from the University of Utah - David Eccles School of Business, completing his studies from 2009 to 2011. He also holds a Bachelor of Science degree in Economics from the University of Utah, which he obtained in 2008. His educational background supports his expertise in Account-Based Marketing (ABM) and digital strategy, with a strong emphasis on leveraging SEO and SEM for business development.
Skills and Specializations
Ky Okerlund specializes in creating scalable processes that support growth in chaotic startup environments. He is adept at leading sales and marketing teams effectively. His focus on data-driven strategies has enabled him to eliminate reliance on gut feelings in decision-making, contributing to increased revenues and sustainable results.