Morgan Davis
About Morgan Davis
Morgan Davis serves as the CEO and Co-founder of MarketDial, where he has worked since 2016, leading the company in innovative in-store testing methods. With a background in consulting and investment, he focuses on empowering businesses through data-driven insights to enhance decision-making in retail.
Work at MarketDial
Morgan Davis serves as the CEO and Co-founder of MarketDial, a position he has held since 2016. Under his leadership, MarketDial has developed a modern approach to in-store testing that prioritizes simplicity and accuracy. The company specializes in integrating client data with third-party demographic information to enhance the precision of in-store testing. Davis has played a key role in advancing MarketDial's capabilities, particularly in predicting the effects of pricing changes on retail performance. He emphasizes the significance of A/B testing in the decision-making process and promotes a culture of experimentation within the retail sector.
Previous Experience
Before co-founding MarketDial, Morgan Davis held several positions that contributed to his expertise in business strategy and analytics. He worked as a Senior Associate at Kickstart Seed Fund from 2014 to 2016, where he focused on investment strategies in the Greater Salt Lake City Area. Prior to that, he was an Associate at The Boston Consulting Group from 2012 to 2014. Davis also gained experience as an Analyst at Innosight in 2011 and as a Summer Analyst at Kickstart Seed Fund in 2012. His early career included a role as a Product Development Intern at BrainStorm, Inc. from 2010 to 2011.
Education and Expertise
Morgan Davis earned a Bachelor of Science degree in Business Management with a focus on Strategy and Economics from Brigham Young University. His educational background has equipped him with a strong foundation in business principles and analytical skills. This expertise is reflected in his work at MarketDial, where he enables businesses to make informed decisions regarding pricing, merchandising, labor, and capital investments through data-driven insights. His commitment to data-driven decision-making is a central theme in his professional endeavors.
Thought Leadership and Advocacy
Morgan Davis has contributed to the discourse on retail analytics and in-store testing through various platforms. He has authored a white paper focused on mitigating risk in in-store testing and has participated in webinars discussing the benefits of such testing methods. Davis advocates for the importance of data-driven decisions and the necessity of fostering a culture of experimentation in retail environments. His insights aim to empower businesses to leverage data effectively for improved performance.