Abby Shepard
About Abby Shepard
Abby Shepard is a Content Manager with extensive experience in digital media and marketing, particularly in the outdoor and tourism sectors. She has held various roles, including positions at the State of Delaware and the University of Notre Dame, and is currently employed at MarketerHire.
Work at MarketerHire
Abby Shepard has been employed at MarketerHire as a Content Manager since 2022. In this role, she is responsible for managing content strategies and initiatives. Her expertise lies in creating and distributing content assets across various formats, including written, audio, and visual. She focuses on developing innovative marketing strategies and executing impactful campaigns, particularly in the outdoor and tourism sectors.
Previous Experience in Digital Media Management
Before joining MarketerHire, Abby Shepard worked at the State of Delaware as the Marketing Director for Delaware State Parks from 2018 to 2021. She previously held the position of Digital Media Manager at the same organization from 2016 to 2018. In these roles, she managed marketing efforts and content creation to promote Delaware's natural resources and recreational opportunities.
Education and Expertise
Abby Shepard studied at the University of Notre Dame, where she earned a Bachelor of Arts (B.A.) in Visual Communication Design and Environmental Science from 2012 to 2016. She also attended University College Dublin, achieving a Bachelor's Degree since 2015. Her educational background supports her specialization in content creation and marketing, particularly in outdoor and tourism industries.
Background in Graphic Design and Programming
Abby Shepard began her career with a graphic design internship at The Music Village in 2015. She also served as the Executive Director of Programming for the University of Notre Dame Student Union Board from 2013 to 2016, where she was involved in organizing events and programming initiatives. Additionally, she worked as an Independent Research Intern and a lab assistant at the university, gaining diverse experience in project management and research.
Passion for Outdoor Activities
Abby Shepard has a strong passion for outdoor activities, which includes hiking, kayaking, rock climbing, and traveling. This personal interest aligns with her professional focus on the outdoor and tourism industries, allowing her to connect with audiences who share similar interests and values.