Chrissy B.
About Chrissy B.
Chrissy B. is a seasoned marketing professional specializing in growth and strategy, currently serving as the Founder and Fractional CMO at Growth Marketing Hacks since 2021. With a strong background in consumer research and media planning, she has a proven track record in developing omnichannel strategies that enhance revenue and market share for startups and growth companies.
Current Role at Growth Marketing Hacks
Chrissy B. serves as the Founder and Fractional CMO at Growth Marketing Hacks, a position she has held since 2021. In this role, she focuses on growth and strategy marketing, working remotely. Her expertise lies in consumer research, media planning, and product innovation, which she integrates into her marketing strategies. Chrissy emphasizes the importance of full-funnel marketing campaigns, particularly for start-ups and growth companies, helping them navigate the complexities of market dynamics.
Experience at MarketerHire
Since 2021, Chrissy B. has been involved with MarketerHire as a Growth & Strategy Marketing professional. Her role includes developing and executing omnichannel strategies aimed at driving revenue and increasing market share. This position allows her to leverage her extensive marketing background to support various clients in achieving their growth objectives.
Professional Background
Chrissy B. has a diverse professional background in marketing. She founded and exited Nova 3 Labs, where she served as the Director of Marketing & Sales from 2015 to 2019. Additionally, she held interim roles, such as Head of Marketing at Golde in 2022, and worked as Senior Marketing Manager at Ventura County Star from 2014 to 2015. Her experience also includes positions at More Gym Members, PDC Healthcare, ContactOut, and Hexclad Cookware, where she held various marketing leadership roles.
Education and Academic Credentials
Chrissy B. holds a Bachelor of Applied Science (B.A.Sc.) in Business, Management, Marketing, and Related Support Services from California State University, Northridge. She also earned a Master of Science (MS) in Psychology from California Southern University. Her educational background supports her marketing expertise and her passion for data analysis and efficiency in return on investment (ROI).
Skills and Specializations
Chrissy B. specializes in consumer research, media planning, and product innovation. She is known for her ability to collaborate with cross-functional teams to address complex, high-stakes problems. Her focus on integrating full-funnel marketing campaigns has established her as a valuable asset in driving growth for start-ups and established companies alike.