Chris Kelly
About Chris Kelly
Chris Kelly: Reporting on Hard Rock's Global Loyalty Campaign
Chris Kelly has reported extensively on Hard Rock's multimillion-dollar campaign aimed at expanding their global loyalty program. His coverage delves into the strategic elements and key performance indicators that Hard Rock utilized to attract and retain customers worldwide. By providing detailed insights, Chris has highlighted the campaign's impactful market penetration and effectiveness.
Starburst's Major Campaign Launch: Insights by Chris Kelly
Chris Kelly covered the launch of Starburst's first major campaign in 12 years. His reporting includes the innovative use of a Snapchat AR lens and a Spotify activation as central elements of Starburst's marketing strategy. Chris detailed the campaign's objectives, execution, and its anticipated impact on Starburst's brand awareness and consumer engagement.
Analysis of Coca-Cola's Innocent Drinks QR Code Campaign by Chris Kelly
Chris Kelly wrote about Coca-Cola's Innocent Drinks exceeding their first-party data goals through a QR code ad campaign. His analysis provided insights into how the QR code initiative was designed, how it operated in practice, and the significant data-driven results that were achieved. This reporting demonstrated the effectiveness of integrating traditional advertising with digital data collection methods.
Chris Kelly on Apple's Controversial 'Crush' iPad Pro Ad
Chris Kelly reported on Apple's controversial 'Crush' advertisement for the iPad Pro, which faced significant backlash and was subsequently pulled from television. In his coverage, Chris detailed the elements of the ad that led to the public's negative reception and discussed the broader implications for Apple's marketing team and brand image.
Gap's New Global CMO Appointment: Coverage by Chris Kelly
Chris Kelly covered the appointment of a new global Chief Marketing Officer (CMO) at Gap, amidst the company's efforts to rejuvenate its brand. His reporting included an examination of the challenges faced by Gap, the new CMO's previous experience, and the strategic direction anticipated to bring positive changes to the brand.
Meta's New Generative AI Tools for Advertisers as Reported by Chris Kelly
Chris Kelly has covered Meta's introduction of new generative AI tools designed to aid advertisers. His detailed reporting highlighted the functionalities of these tools, the benefits for advertisers in terms of efficiency and customization, and the potential impact on the advertising landscape.
Legal Challenges Facing TikTok: Reporting by Chris Kelly
Chris Kelly has provided comprehensive reporting on the legal challenges TikTok faces against the US sell-off bill. His coverage includes an analysis of the legislative background, the arguments from both sides, and the potential ramifications for TikTok's operations in the US market. This coverage offers a detailed perspective on the intersection of technology, law, and global business.