Jessica Deyo
About Jessica Deyo
Jessica Deyo: Experienced Editor
Jessica Deyo holds the title of Editor, demonstrating her prowess in content creation and editorial management. Her work spans multiple industries and highlights her ability to cover diverse topics with precision and depth. She has authored numerous articles addressing significant campaigns, technological advancements, and strategic market shifts.
Articles on AI Bias in Fashion
In her article about Absolut, Jessica Deyo explores how the brand combats AI bias in fashion using 10,000 diverse image prompts. This piece provides insights into how Absolut leverages technology to promote inclusivity and fairness in artificial intelligence applications within the fashion industry.
Coca-Cola’s Innocent Drinks Data Campaign
Jessica Deyo has covered a significant campaign by Coca-Cola’s Innocent Drinks, which surpassed their first-party data goals using QR code ads. The article examines how the innovative use of QR codes helped the brand achieve its marketing objectives, emphasizing the effectiveness of incorporating technology in advertising strategies.
Starburst Generative AI Campaign
Jessica Deyo has highlighted Starburst’s campaign that utilizes generative AI technology to create advertisements that are 'Different Every Time'. This article delves into how Starburst is harnessing AI to produce unique content, reflecting the growing trend of personalized and dynamic marketing.
Reebok's Custom Digital Sneakers with AI
Among Jessica Deyo's prolific contributions is an article discussing Reebok's innovative campaign. The brand has turned photo memories into custom digital sneakers using an AI tool. This piece demonstrates the intersection of technology and personalization in consumer products, showcasing how Reebok engages customers with custom digital experiences.
Apple’s iPad Pro Ad Controversy
Jessica Deyo has reported on the backlash met by Apple’s new iPad Pro advertisement. Her article provides a detailed account of the criticism faced by the tech giant and examines the public and market reactions to the advertisement campaign.
Gap’s New Global CMO Appointment
Jessica Deyo has written about Gap appointing a new global Chief Marketing Officer amid efforts to revitalize the brand. The article discusses this significant leadership change and the strategic initiatives aimed at rejuvenating Gap’s market presence.