Elizabeth Irvine
About Elizabeth Irvine
Elizabeth Irvine serves as the VP of Marketing and Customer Success at MarketMuse, where she has built multiple marketing departments and specializes in multi-channel marketing campaigns. With extensive experience across various companies, she actively mentors emerging marketers and leads community initiatives in Washington, DC.
Current Role at MarketMuse
Elizabeth Irvine serves as the VP of Marketing and Customer Success at MarketMuse, a position she has held since 2023. In this role, she focuses on aligning marketing strategies with customer success initiatives to enhance overall business performance. Her responsibilities include overseeing marketing operations and ensuring that customer needs are met through effective marketing practices.
Previous Experience at MarketMuse
Prior to her current role, Elizabeth Irvine held multiple positions at MarketMuse. She served as the Sr. Director of Marketing from 2019 to 2020 and as the Director of Marketing from 2018 to 2019. During her tenure, she contributed to the development of marketing strategies that supported the company's growth and visibility in the market.
Professional Background in Marketing
Elizabeth Irvine has a diverse professional background in marketing, having worked at several notable organizations. She was a Marketing Associate at TechTarget in 2008 and later held various roles at TechTarget, including Manager of Audience Marketing, EMEA, and Director of Site Marketing, EMEA. She also worked as a Digital Marketing Manager at Gartner and as Marketing Director at Code Ocean.
Education and Academic Background
Elizabeth Irvine earned her Bachelor of Arts degree in Writing and Marketing from Ithaca College, where she studied from 2003 to 2006. Her academic background laid the foundation for her career in marketing, equipping her with essential skills in communication and strategic planning.
Community Engagement and Mentorship
Elizabeth Irvine actively engages in community-powered learning through Pavilion, where she serves as the Washington DC Chapter Head. She focuses on building a vibrant executive community for go-to-market leaders. Additionally, she nurtures and mentors emerging marketers, helping them advance in their careers and develop their own teams.