Kirk Ahlquist
About Kirk Ahlquist
Kirk Ahlquist serves as the Global Director of Strategic Digital Marketing at Marketopia, where he leads a team focused on data-driven strategies that have significantly increased SaaS revenue. With extensive experience in digital marketing and a strong educational background, he champions innovation and best practices in the field.
Work at Marketopia
Kirk Ahlquist serves as the Global Director of Strategic Digital Marketing at Marketopia, a position he has held since 2023. In this role, he leads a global team of eight experts, focusing on data-driven digital marketing strategies. His leadership has contributed to a 42% year-over-year increase in SaaS monthly recurring revenue. Ahlquist fosters a culture of continuous learning and innovation within his team, emphasizing best practices in digital marketing. He also contributes to the Marketopia blog, sharing insights on digital marketing and sales techniques.
Education and Expertise
Kirk Ahlquist studied at Harvard Business School Online, earning a Certificate in Digital Marketing. He also holds a Bachelor's degree in Human Development from Eckerd College. His educational background supports his expertise in MarTech, AdTech, and CRMs, with proficiency in platforms such as HubSpot and Salesforce. Ahlquist has hands-on experience in CMS development using WordPress and Shopify, along with integrations utilizing tools like Zapier and Google Suite.
Background
Before joining Marketopia, Kirk Ahlquist had an extensive career at Compass Group, where he held various roles including Regional Marketing Champion, General Manager Sales Marketing, Retail Marketing Manager, and Regional Marketing Director from 2008 to 2021. He also worked as Vice President of Digital Marketing and Strategy at Bluewater from 2015 to 2018 and as a Digital Marketing Strategist at Socius Marketing from 2021 to 2023. His diverse experience spans multiple regions, including the Gulf States and Tampa/St. Petersburg.
Achievements
Kirk Ahlquist has demonstrated a commitment to optimizing customer and internal experiences through his published report on intranet design. He has implemented innovative marketing automation solutions, resulting in a 78% year-over-year increase in lead conversion. Ahlquist has authored articles on MSP marketing strategies and sales processes, as well as insights on effective B2B social media marketing strategies, showcasing his expertise in the digital marketing field.