Dom Bazikisa
About Dom Bazikisa
Dom Bazikisa is a Customer Loyalty Executive based in London, England, with a background in psychology and experience in tech sales. He has worked in various roles, including UX Designer and Inside Sales Representative, and has a strong interest in understanding human behavior.
Current Role at Marshmallow
Dom Bazikisa serves as a Customer Loyalty Executive at Marshmallow, a position he has held since 2023. In this role, he focuses on enhancing customer engagement and loyalty strategies. His work contributes to the company's efforts to build strong relationships with customers and improve overall satisfaction. Marshmallow is known for its innovative approach in the insurance sector, and Dom's role is integral to its customer-centric initiatives.
Previous Experience in Customer Engagement
Before joining Marshmallow, Dom worked in various roles that contributed to his expertise in customer engagement. He was a B2C Sales Representative at Community Fibre Limited from 2020 to 2021, where he developed skills in direct customer interaction. He also served as an Inside Sales Representative at Ankorstore for three months in 2022 and worked as an SDR at EngageTech for six months from 2022 to 2023. These positions provided him with a solid foundation in sales and customer relationship management.
Education and Expertise in Psychology
Dom Bazikisa holds a Bachelor of Science (BSc) in Psychology from the University of Essex, where he studied from 2012 to 2015. His academic background in psychology informs his understanding of human behavior, which is essential in his current role focused on customer loyalty. Additionally, he studied UX/UI Design at Experience Haus for three months in 2022, further enhancing his skills in understanding user experience and engagement.
Career Background in Sales and Marketing
Dom has a diverse career background that includes experience in sales and marketing. He worked as a Customer Loyalty Executive at Marshmallow, and prior to that, he held positions in sales at Community Fibre Limited and Ankorstore. His role as an SDR at EngageTech also contributed to his understanding of digital marketing strategies. Since 2018, he has been involved with Walkwith... as a Music Producer and Social Media Marketer, showcasing his versatility in different fields.
Professional Development in UX Design
In 2022, Dom Bazikisa pursued a course in UX/UI Design at Experience Haus for three months. This training allowed him to gain insights into user experience principles, which he applies in his work to enhance customer interactions. His interest in the digital world and products is evident in his career choices, reflecting a commitment to continuous learning and professional development.