Ina Vaduvescu
About Ina Vaduvescu
Ina Vaduvescu serves as the Head of Data Analytics at Marshmallow, where she has worked since 2023. With a background in data analysis and insights across various companies, she specializes in uncovering actionable insights and understanding human behavior through data.
Work at Marshmallow
Ina Vaduvescu serves as the Head of Data Analytics at Marshmallow, a position she has held since 2023. In this role, she focuses on leveraging data analytics to drive strategic decision-making and enhance operational efficiency. Her responsibilities include overseeing data analysis processes and ensuring the delivery of actionable insights that align with the company's objectives.
Previous Experience in Data Analytics
Before joining Marshmallow, Ina held various roles in data analytics. She worked at Better.co.uk as the Lead Data Analyst from 2019 to 2021 and later became the Head of Data and Insights from 2021 to 2022. She also served as the Head of Data Analytics at Elliptic from 2022 to 2023. Her career includes a position as Project Director at FC Business Intelligence/Open Mobile Media from 2013 to 2015.
Education and Expertise
Ina Vaduvescu holds a Master’s degree in Social Anthropology from Goldsmiths University London, which she completed in 2010. She also earned a Bachelor’s degree in Communication and Public Relations from Universitatea „Politehnica” din Timișoara in 2008. Additionally, she studied Data Science at General Assembly in 2018, enhancing her analytical skills and technical knowledge.
Community Engagement and Speaking Engagements
Ina actively participates in community initiatives related to data science and analytics, contributing to the advancement of the field. She has also been a speaker at various industry conferences, where she shares her insights on data analytics and human behavior, showcasing her expertise and commitment to knowledge sharing.
Unique Approach to Data Analysis
Ina Vaduvescu is known for her unique approach to data analysis, which emphasizes uncovering uncommon and actionable insights through vigilant data interrogation. Her expertise includes observing human behavior and translating these observations into data-driven strategies that inform decision-making processes.