Sam Knott
About Sam Knott
Sam Knott serves as the Vice President of Growth (Acquisition) at Marshmallow, where he has been instrumental in driving significant turnover growth. With extensive experience at Dyson in various marketing and sales roles, he has developed a strong background in e-commerce and strategic marketing.
Work at Marshmallow
Sam Knott has been with Marshmallow since 2021, initially serving as Vice President of Marketing. In 2022, he transitioned to the role of Vice President Growth (Acquisition). In this capacity, he is responsible for managing a cross-functional team that includes Pricing, Marketing, Product, Tech, and Operations. He developed a three-year acquisition and go-to-market strategy that has contributed significantly to the company's growth. In 2023, he successfully grew new business turnover by over 50% and was accountable for achieving 70% of the company's turnover growth.
Previous Experience at Dyson
Prior to his role at Marshmallow, Sam Knott held various positions at Dyson. He served as Marketing Director for Japan for seven months in 2018 and as Global E-Commerce Director from 2018 to 2020. He also worked as E-commerce Sales Director from 2020 to 2021. His earlier roles included Competitor Analyst, Commercial Manager, Marketing Manager for the US, and Senior Marketing Manager for the US. His tenure at Dyson spanned over eight years, during which he developed a comprehensive understanding of marketing and sales strategies.
Education and Expertise
Sam Knott studied at the University of Bath, where he earned a Master of Engineering (MEng) degree in Manufacturing Engineering from 2005 to 2010. He also attended Sutton Valence School from 1998 to 2005. His educational background in engineering provides a strong foundation for his roles in marketing and business growth, particularly in understanding product development and market dynamics.
Background in Engineering
Before entering the marketing field, Sam Knott worked as a Research and Development Engineer at Tyco Electronics from 2007 to 2008. This role provided him with practical engineering experience, which complements his marketing expertise. His early career included an internship as a Branding Consultant at Uffindell in 2008, where he gained initial exposure to branding and marketing strategies.